Stefan Sagmeister
Π¨Π’ΠΠ€ΠΠ ΠΠΠΠΠΠΠ‘Π’ΠΠ Π²Ρ ΠΎΠ΄ΠΈΡ Π² ΡΠΈΡΠ»ΠΎ Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ Π²Π°ΠΆΠ½ΡΡ Π³ΡΠ°ΡΠΈΡΠ΅ΡΠΊΠΈΡ Π΄ΠΈΠ·Π°ΠΉΠ½Π΅ΡΠΎΠ². ΠΠ½ ΡΠΎΠ΄ΠΈΠ»ΡΡ Π² ΠΠ²ΡΡΡΠΈΠΈ Π² 1962 Π³ΠΎΠ΄Ρ, ΡΠ΅ΠΏΠ΅ΡΡ ΠΆΠΈΠ²Π΅Ρ ΠΈ ΡΠ°Π±ΠΎΡΠ°Π΅Ρ Π² ΠΡΡ-ΠΠΎΡΠΊΠ΅. ΠΡΠ»Π΅Π΄ Π·Π° ΠΎΡΡΠ°Π½ΠΎΠ²ΠΊΠ°ΠΌΠΈ Π² M & Co. Π² ΠΡΡ-ΠΠΎΡΠΊΠ΅ ΠΈ Π² ΠΊΠ°ΡΠ΅ΡΡΠ²Π΅ ΠΊΡΠ΅Π°ΡΠΈΠ²Π½ΠΎΠ³ΠΎ Π΄ΠΈΡΠ΅ΠΊΡΠΎΡΠ° ΠΎΡΠΈΡΠ° Π² ΠΠΎΠ½ΠΊΠΎΠ½Π³Π΅ ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΠΎΠ³ΠΎ Π°Π³Π΅Π½ΡΡΡΠ²Π° ΠΠ΅ΠΎ ΠΠ΅ΡΠ½Π΅ΡΡ, Π°Π²ΡΡΡΠΈΠΉΡΠΊΠΈΠΉ ΡΠΎΠ΄Π½ΠΎΠΉ Π‘ΡΠ΅ΡΠ°Π½ Π‘Π°Π³ΠΌΠ°ΠΉΡΡΠ΅Ρ ΡΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π» Π² 1993 Π³ΠΎΠ΄Ρ Π½ΡΡ-ΠΉΠΎΡΠΊΡΠΊΠΈΠΉ Sagmeister Inc. ΠΠ½ ΡΠ°Π·ΡΠ°Π±ΠΎΡΠ°Π» Π³ΡΠ°ΡΠΈΠΊΡ ΠΈ ΡΠΏΠ°ΠΊΠΎΠ²ΠΊΡ Π΄Π»Ρ Rolling Stones, David Byrne, Lou Reed , Aerosmith ΠΈ Π΄ΡΡΠ³ΠΈΠ΅ ... ΠΠ³ΠΎ ΡΠ°Π±ΠΎΡΠ° Π±ΡΠ»Π° Π½Π°Π·Π½Π°ΡΠ΅Π½Π° ΡΠ΅ΡΡΡΠ΅ ΡΠ°Π·Π° Π΄Π»Ρ Grammys ΠΈ Π·Π°Π²ΠΎΠ΅Π²Π°Π»Π° ΠΌΠ½ΠΎΠΆΠ΅ΡΡΠ²ΠΎ ΠΌΠ΅ΠΆΠ΄ΡΠ½Π°ΡΠΎΠ΄Π½ΡΡ Π΄ΠΈΠ·Π°ΠΉΠ½Π΅ΡΡΠΊΠΈΡ Π½Π°Π³ΡΠ°Π΄. Sagmeister ΡΠ°ΠΊΠΆΠ΅ Π²Π·ΡΠ» Π½Π° ΡΠ΅Π±Ρ Π΄ΡΡΠ³ΠΈΠ΅ ΠΏΡΠΎΠ΅ΠΊΡΡ, ΡΠ°ΠΊΠΈΠ΅ ΠΊΠ°ΠΊ Π΅Π³ΠΎ ΠΏΠ»Π°ΠΊΠ°ΡΡ Ρ Π»Π΅ΠΊΡΠΈΡΠΌΠΈ AIGA. ΠΠ΅ΠΎΠΏΠΈΡΡΠ΅ΠΌΠΎ ΡΠ΄Π»ΠΈΠ½Π΅Π½Π½ΡΠ΅ Π²ΠΈΠ»ΡΡΡΠΈΠ΅ ΡΠ·ΡΠΊΠΈ Π² 1996 Π³ΠΎΠ΄Ρ Π² ΡΠ΅ΡΠΈΠΈ «Π‘Π²Π΅ΠΆΠΈΠΉ Π΄ΠΈΠ°Π»ΠΎΠ³» ΠΈ «ΠΠ΅Π·Π³ΠΎΠ»ΠΎΠ²ΡΠΉ ΡΡΠΏΠ»Π΅Π½ΠΎΠΊ», ΡΡΠ°ΠΆΠ°Π²ΡΠΈΠΉΡΡ Π½Π° ΠΏΠΎΠ»Π΅ Π΄Π»Ρ ΠΊΠΎΠ½ΡΠ΅ΡΠ΅Π½ΡΠΈΠΈ 1997 Π³ΠΎΠ΄Π°, Π·Π°Π²Π΅ΡΡΠΈΠ»ΠΈΡΡ Π΄ΡΠ°ΠΌΠΎΠΉ ΡΡΠ°ΠΌΡ Π‘Π°Π³ΠΌΠ΅ΠΉΡΡΠ΅ΡΠ°, ΠΎΠ±ΡΠ΅Π·Π°Π½Π½ΠΎΠΉ Π½ΠΎΠΆΠΎΠΌ Π² 1999 Π³ΠΎΠ΄Ρ Π² AIGA Detroit.
Π ΠΈΡΠ½Π΅ 2000 Π³ΠΎΠ΄Π° Π‘Π°Π³ΠΌΠ΅ΠΉΡΡΠ΅Ρ Π·Π°Π½ΡΠ» Π³ΠΎΠ΄, ΡΡΠΎΠ±Ρ ΡΠΎΡΡΠ΅Π΄ΠΎΡΠΎΡΠΈΡΡΡΡ Π½Π° ΡΠΊΡΠΏΠ΅ΡΠΈΠΌΠ΅Π½ΡΠ°Π»ΡΠ½ΡΡ ΠΏΡΠΎΠ΅ΠΊΡΠ°Ρ ΠΈ ΠΊΠ½ΠΈΠ³Π΅ Sagmeister ΠΏΠΎΠ΄Π·Π°Π³ΠΎΠ»ΠΎΠ²ΠΎΠΊ «Π‘Π΄Π΅Π»Π°Π½ΠΎ ΡΠ°ΠΊ, ΠΊΠ°ΠΊ Π²Ρ Π²ΡΠ³Π»ΡΠ΄ΠΈΡΠ΅». Π‘Π°ΠΌΡΠΌ Ρ ΡΠ΄ΡΠΈΠΌ ΠΈΠ· «ΠΏΠ»ΠΎΡ ΠΈΡ Π²Π΅ΡΠ΅ΠΉ» ΡΡΠ°Π»Π° ΡΠ΅ΡΠΈΡ CD-Rom Π΄Π»Ρ ΡΠ΅ΡΠΈΠΈ 1996 Π³ΠΎΠ΄Π° Π΄Π»Ρ Π΄ΠΎΡΠ΅ΡΠ½Π΅ΠΉ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ ΡΠ°Π·Π²Π»Π΅ΠΊΠ°ΡΠ΅Π»ΡΠ½ΠΎΠΉ Π³ΡΡΠΏΠΏΡ Viacom. «ΠΠ΅ Π±Π΅ΡΠΈ Ρ ΡΠ΄ΡΠΈΠ΅ Π΄Π΅Π»Π°», - ΠΏΡΠΎΠ±ΠΎΡΠΌΠΎΡΠ°Π» Π‘Π°Π³ΠΌΠ΅ΠΉΡΡΠ΅Ρ Π² ΡΠ²ΠΎΠ΅ΠΌ Π΄Π½Π΅Π²Π½ΠΈΠΊΠ΅. «Π ΠΏΠΎΡΠ»Π΅Π΄Π½Π΅Π΅ Π²ΡΠ΅ΠΌΡ Ρ ΡΠ΄Π΅Π»Π°Π» Π΄ΠΎΡΡΠ°ΡΠΎΡΠ½ΠΎ Π΅ΡΡΠ½Π΄Ρ, ΠΌΠ½Π΅ ΠΏΡΠΎΡΡΠΎ Π½ΡΠΆΠ½ΠΎ ΡΠ΄Π΅Π»Π°ΡΡ Π²ΡΠ΅ΠΌΡ Π΄Π»Ρ ΡΠ΅Π³ΠΎ-ΡΠΎ Π»ΡΡΡΠ΅Π³ΠΎ. Π§ΡΠΎ-ΡΠΎ Ρ ΠΎΡΠΎΡΠ΅Π΅».
STEFAN SAGMEISTER is among today's most important graphic designers. Born in Austria in 1962, he now lives and works in New York. Following stints at M&Co. in New York and as creative director at the Hong Kong office of the advertising agency Leo Burnett, Austrian native Stefan Sagmeister formed the New York based Sagmeister Inc. in 1993. He has designed graphics and packaging for the Rolling Stones, David Byrne, Lou Reed, Aerosmith and Others... His work has been nominated four times for the Grammys and has won many international design awards. Sagmeister also took on other projects, such as his AIGA lecture posters. The obscenely elongated wagging tongues of 1996’s Fresh Dialogue talks series, and a Headless Chicken strutting across a field for 1997’s conference, culminated in the drama of Sagmeister’s scarred, knife-slashed torso for 1999’s AIGA Detroit.
In June 2000, Sagmeister took a year off to concentrate on experimental projects and a book Sagmeister, subtitled Made You Look. The worst of the "bad stuff" was a 1996 series of CD-Rom covers for a subsidiary of the Viacom entertainment group. "Don’t take on any more bad jobs," Sagmeister scolded himself in his diary. "I have done enough bullshit lately, I just have to make time for something better. Something good."